Connect and Nuture Your Business Leads

Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.

Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products.

When would you buy a product?

When it provides a solution to an existing or future problem. When you trust the brand and you connect (emotionally and rationally) with the message/signal the advertiser is trying to convey to you.

Well, then you have your question answered.

So, convey to the audience that your product/service will provide them with a solution and add value to their life.

Actually, recent statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular and becoming even more so every day, but it is definitely not taking the place of social media marketing any time soon. With social media ex. Facebook if you were to make a post to reach your followers Facebook only reaches a small portion of your users. If you have users opted into your email list everyone on that list will receive that message.

Any kind of content that will be seen as valuable by your particular audience. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive enough to potential customers that they are willing to give up their email address in order to get it.

Once again, the answer to this question differs from business to business. And once again, testing is the way to find out what works best. As a general rule, weekends and mornings seem to be the times when more emails are opened – but since your audience may have different habits, it’s best to experiment and then use your own data to decide.